A bit about me

My career started as an editorial designer — obsessing over typography, layout, photography and art direction. It taught me the fundamentals of good design and how to tell a visual story. That foundation has shaped everything I’ve done since. It set me on a journey through leading creative agencies, product studios and startups, helping guide amazing brands and working alongside some incredibly talented and inspiring people.

Everything I did up to that point gave me the foundations to lead Product and Design teams today. It also showed me how important it is to be part of a good team with kind people.

Over the past 10 years, I’ve led Product and Design for two successful startups, with a focus across Brand, Content Design, User Research and Product Design.

Most recently, I’ve been building The Mindful Digital Collective, an afterschool club helping children navigate the digital world with more confidence, creativity and care. We run real-world design sprints on the challenges young people face with technology, from group chats to digital identity and AI. It’s been a chance to take everything I’ve learned from product and design, and pass it on in a way that empowers the next generation to shape the future, not just be shaped by it.

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